Enterprise App
Visible Results for Invisible Fence Brand®
Tusk Software's specialized solution to Invisible Fence's complex problem.
- Client
- A member of the Radio Systems Corporation family of brands. Founded in 1978 with annual revenue of $57,000,000. Invisible Fence Brand is the leading manufacturer of pet containment and avoidance systems.
- Services
- Website modernization and rebuild
- Platform migration (ASP/VB Script to C#/ASP.NET)
- CMS implementation (Kentico)
- Dealer website consolidation
- Lead distribution and scheduling unification
- Database consolidation
- Mobile optimization
- E-store platform rebuilding
- Timeline
- Ongoing partnership
THE PROCESS
About the company
Invisible Fence Brand® is a member of the Radio Systems Corporation family of brands. Founded in 1978 with annual revenue of $57 million, Invisible Fence Brand is the leading manufacturer of pet containment and avoidance systems.
The challenge
Invisible Fence Brand had a problem. Its website served as the central hub for generating leads and scheduling appointments for its network of over 300 independent dealers across seven countries. But its website was severely outdated, was built around several disparate systems and inherited databases, and was not mobile optimized. The brand's hundreds of individual dealers each had their own websites, with no central transaction processing or content management system, and no easy way to maintain corporate branding policies. Additionally, the company was unable to access the original code for its e-store, which represented over $2 Million in annual revenue. If this component ever went down, there would be no recovering it. It was time to upgrade.
The solution
To support the ongoing sales and growth goals of the company, Invisible Fence needed a total rebuild of all the systems, platforms, databases, and processes touching its website. Deep insight, expert perspective, and a considerable amount of custom development was essential to the success of this highly complex project.
The Result
Increase in returning users
Reduction in bounce rate
Increase in active users
The solution
- Transitioned from classic ASP and VB Script to C#, ASP.NET, and Kentico CMS
- Consolidated hundreds of individual dealers' websites as subdomains
- Unified lead distribution and scheduling applications
- Unified distributors' databases
- Implemented centralized CMS for dealer e-store management, transaction processing, and customized content creation
- Enabled consistent branding across dealers' properties
- Optimized for mobile devices
- Rebuilt e-store platforms
CLIENT NOTES
This is the most complex website and integration I have ever experienced, and this team worked through it wonderfully.
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