Case Study

Custom E-commerce Platform

A look into Tusk Software's initial e-commerce project rescue, further product enhancements and ongoing partnership over the years supporitng CADY's innovative web properties.

The Company

CADY
Founded: 1986
Website: https://home.cady.com/

CADY is the premier school photography company. CADY's mission is to inspire and be inspired every day. Cultivating passion into potential is part of their daily journey. CADY is consistently growing and constantly innovating to break boundaries, to bring a fresh approach to a market long overdue for drastic change. CADY is the future of photography, and this is exemplified in all that they do, from their state-of-the-art studio environment to our top-of-the-line digital products and offerings.

We have very high standards, but Tusk Software has exceeded our expectations. They proactively suggest ideas and are very quick to respond to our needs. - Paul Kennedy, CADY

The Challenge

CADY, a prominent high school photography company, encountered significant setbacks in their web development project due to issues with a previous vendor and were in need of help. The project, which was integral to the success of their e-commerce and CRM platforms, had gone sideways, leaving CADY with a partially completed and poorly functioning website. The executive team had to find a partner that could not only salvage the project but would also set the foundation for future growth and ongoing support.

The Solution

To address this critical situation, CADY ultimately engaged Tusk Software whose expertise in Kentico CMS and custom .NET web applications were a natural fit for the project in distress. Tusk Software was tasked with getting the project back on track, which involved extensive custom coding to create an online destination reflective of CADY's highly customized client experience. The scope of Tusk Software's involvement included:

  • Website Design and Development: Completing and then refining the initial web development project using .NET and Kentico CMS, with an emphasis on implementing business rules/logic with custom coding to meet CADY's specific needs.
  • Ongoing Development and Maintenance: Took on the engineering leadership role for CADY’s e-commerce and CRM platforms, ensuring the systems run smoothly and are updated as needed.
  • Interface Revamp and Redesign: Although not the original design partner, Tusk Software also contributed to incremental interface revamps and redesign projects to enhance user experience.

The Tusk Software team worked closely with CADY, with the VP of Technology serving as the main point of contact. The partnership began in February 2019 and continues today as an ongoing collaboration.

The Results

Tusk Software's involvement has been instrumental in rescuing a critical web development project for CADY and setting the stage for future growth. Their expertise in .NET, Kentico CMS and Angular combined with agile project management skills, allowed Tusk to take over core technical solutions under the CADY umbrella creating the perfect environment to innovate. The Tusk Software team continues to maintain and extend CADY's suite of products today, working with CADY's internal IT and marketing executives to chart the path for the innovative photography solution.

Notes from Client

"We have very high standards, but Tusk Software has exceeded our expectations. They proactively suggest ideas and are very quick to respond to our needs. The project management is excellent. We conduct our standup meetings via Zoom and plan meetings through Slack. They’re very organized, and their project management workflow is great. Their .NET competency is also quite good. My advice for potential customers? Let Tusk Software take the lead. They’re highly accountable to their customers and know how to approach various projects."

-Paul Kennedy
CTO, CADY

About Tusk Software

Tusk Software is a custom development shop specializing in ASP.NET web applications. We solve complex problems that drive business forward.

To learn how Tusk Software may be able to help you with your next project, email info@tusksoft.com.